We specialise in delivering media in multiple formats, be it for Instagram, TikTok, Facebook, Twitter, LinkedIn, Pinterest or your own website, Vimeo or YouTube to ensure that maximum engagement with your customer base.
Since the success of Twitter and the NFL’s first live streaming partnership, Twitter has become a go-to for cord-cutters looking to watch live, high-definition sports games. Unlike other live-streaming sites, the comments on Twitter’s live videos are real-time tweets, which are publicly available and searchable. Twitter saw an explosion in video growth, with 2 billion videos viewed per day, which is 67% YoY growth according to Twitter internal data.
TikTok
TikTok is the Gen Z-favourite social video platform where you can go to get your next 15 minutes of fame. A projected 1 billion users all over the world are using TikTok to watch and/or share the 15-second music videos that can be easily created right in the app to enhance your social marketing video. By 2020, TikTok grew five times compared to 2019, in part due to the pandemic. It’s now the most downloaded app in the world.
Vimeo
In 2019, Vimeo launched an online marketplace to connect videographers with businesses looking for video content. The Vimeo For Hire video platform is open to filmmakers, editors, videographers, animators and other pros with paid account options ranging from $7 to $75 a month.
First introduced as a video platform in 2017, LinkedIn video soared 17% from 2018 to 2019. LinkedIn users are also 20x more likely to share a video on the platform than any other type of post. The video platform gives marketers, B2B buyers and job seekers alike a great place to tell stories in a professional setting. Video is also the preferred format for over half of executives on LinkedIn. When polled, 59% of executives said they would choose to consume it via video over written text.
Facebook’s fickle algorithm changes, fake news controversy, and video metric miscalculations posed as a threat to the video platform’s long-held reign. Although their release of Lasso, Facebook’s answer to TikTok failed to compete, Facebook Watch is booming. Facebook Watch launched in 2017, and by 2019, it nearly doubled its viewership in 6 months with 140 million daily users and 720 million monthly users. Facebook already partners with major celebrities and networks like Jada Pinkett Smith on shows like “The Red Table” and MTV’s “The Real World.”
In 2015, Pinterest started adding Buy Buttons to pins and within a year, 55% of people were using the platform to shop!
Pinterest now offer Promoted Videos with a unique opportunity to not only reach customers, but reach them where they go to shop, where they’ve already shown interest in buying a product and where it only takes one click of a button to do so.
YouTube
Officially the World’s Second Largest search engine, YouTube is the original and still the best place to find content about your favourite products. Looking to buy a new camera, watch, cooker, food processor? More people search on YouTube than on any other platform to find out what’s good and what’s not so good about a product.